1. Make Google Your No.1 Marketing Tool..
List your coworking space on Google. Do not forget to include the opening hours, state the phone number, email and website details and allow your current members to add their photos of the venue in the Google listing. This helps to build brand awareness and gain an online presence.
By creating an AdWords campaign you can reach freelancers who are already interested in a coworking space.
Try the techniques outlined below, and you will see how your business picks up and how your venue fills up at no time at all.
The importance of a good website and an ads campaign cannot be overrated when it comes to the promotion of a coworking space
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2. Create different Membership Packages..
It is an open secret that freelancing business is not always profitable as many of the freelancers run it as a part-time gig. Your membership packages should reflect that and presuppose part-time options that allow for great flexibility. Give a limited amount of days per month when an independent professional can work from your space at a reduced price compared to the full-time option. Daily passes could also come into play. Don’t exaggerate with the number of membership options, though, because too many of them can confuse your clients and make them refuse all of the options.
3. Offer a Free Trial..
Allow potential clients to spend one day at your venue for free. This will draw more prospective members and give them a chance to get hands-on experience before committing to a contract.
4. Create a Referral Program..
Offer discounts to members who bring in their acquaintances, and you might be surprised how effective this tactic is. Word of mouth is the most effective distribution channel yet.
5. Be Present on Social Media..
Create a social media profile and put posts on Facebook and/or Instagram. Don’t go crazy on the advertsing spend in the beginning, build it up slowly and wisely if needed.
6. Host Events..
Organize exciting social events and thematic workshops for non-members, and you will see an influx of new members. Remember that with coworking, it is the sense of community that matters.
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7. Partner With Local Businesses..
Partner with local restaurants, coffee shops, fitness centers, and accounting services. Offer your members special discounts at those venues. This way both your coworking space and the places you advertise will derive great benefit.
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